Studies by online video editing platform Kapwing have revealed that almost 60% of TikTok videos are AI slop, while the same is true of 21% of YouTube ones …
TNW reports that the study analyzed more than 10,000 TikTok videos.
Nearly six out of every ten videos TikTok serves to a brand-new account are AI-generated junk. That is the central finding of a report published by video editing platform Kapwing, which analysed 10,742 TikTok videos across 20 popular categories and separately examined the first 500 videos shown on the For You page of a freshly created account.
The exact percentage was 59%, while an earlier study found that the same was true of 21% of YouTube videos.
This latest study revealed that the problem is even worse when it comes to videos aimed at kids.
Within #CartoonKids, 97 out of 100 videos checked were AI-generated, leaving just three that appeared to be made by humans. Related tags were nearly as bad: #cartoons and #babysong both hit 83 percent, and #forkids reached 79 percent.
The overall percentage of AI-generated content is likely to be even higher, given that the company only identified what it described as “clearly AI-generated scripts and voiceovers.”
The good news is that you can train both platforms to show less of it, as the AI slop levels were at their highest for a new user with no watch history. But those are still pretty terrifying stats, and the problem is only going to get worse.
The site’s Ana Maria Constantin notes that video platforms reward quantity over quality, incentivizing people to upload AI-created content.
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